The Umbrella Academy.

The Philippines are the country in the world in which most average time per day is spent of social media.

To launch The Umbrella Academy, a Netflix Original in which a dysfunctional family of superheroes must come together to save the world, we created an experience in which seven Social Media Celebrities had to overcome seven super escape-rooms and come together to unlock a mega super party.

The catch? To escape the Umbrella shaped rooms they could use the help of their loyal followers through instagram live. As they came together for the ultimate party, their followers became acquainted with the themes of the show creating one super-launch event which generated super-binge worthy results and outstanding earned media.